LA SPORTIVA Brand SaaS Marketing Cloud Platform
Project Background
LA SPORTIVA is a world-class outdoor sports footwear brand from Italy. Its rock climbing shoes and mountaineering shoes can meet the needs of the world's top climbers.
LA SPORTIVA's product line includes professional double boots for all outdoor sports, mountaineering shoes for mountain crossing, mountain cross-country running shoes, rock climbing shoes, etc. La Sportiva owns and operates its own advanced factory in Italy. Their factory is located in Ziano di Fiemme. LA SPORTIVA outdoor brand has won the recognition of many consumers!
LA SPORTIVA Brand Group is facing a complex marketing environment with multiple brands, multiple channels and multiple markets. Traditional marketing methods are difficult to meet the current market's needs for rapid response, personalized promotion and data-driven decision-making. In order to integrate LA SPORTIVA Brand Group's internal resources, improve marketing efficiency and effectiveness, and achieve marketing strategy synergy from a global perspective, it is very important to develop a SaaS marketing cloud platform suitable for the development of LA SPORTIVA Brand Group.
The management of LA SPORTIVA Brand Group hopes to use cloud technology to build a comprehensive marketing solution for LA SPORTIVA brand and its subsidiaries that integrates market insights, customer management, content creation, automated marketing, and data analysis. After fully comparing and analyzing multiple technology companies, LA SPORTIVA Brand Group chose to cooperate with Gallop World IT in April 2021 to provide technical support and data model services for LA SPORTIVA Brand Group's global SaaS marketing.
Construction goals
The SaaS marketing cloud platform built by Gallop World IT for the LA SPORTIVA brand group solves the core problems of previous marketing activities, such as fragmentation, inefficiency, data fragmentation, and lack of personalized strategies. It builds a unified marketing resource library and collaborative work platform for the LA SPORTIVA brand group, supports cross-departmental and cross-brand data sharing and task collaboration, and ensures efficient allocation and utilization of resources through centralized management and authority control.
Integrate the LA SPORTIVA brand group data platform to achieve the integration and unified management of LA SPORTIVA's omni-channel data, apply advanced data analysis tools and AI algorithms, deeply explore the value of data, and provide a scientific basis for the decision-making of LA SPORTIVA Group management.
The LA SPORTIVA brand operations team can use marketing automation and intelligent recommendation systems to automatically execute personalized content push and marketing activities based on customer behavior, preferences and purchase history, thereby improving customer engagement and conversion rates.
The SaaS real-time data analysis dashboard built by Gallop World IT for the LA SPORTIVA brand group integrates multi-dimensional marketing indicator monitoring, enabling the LA SPORTIVA operations team to quickly identify the performance of marketing activities, adjust strategies in a timely manner, and achieve continuous optimization.
LA SPORTIVA brand
SaaS marketing cloud platform construction content
The SaaS marketing cloud platform of the LA SPORTIVA brand adopts a multi-system architecture, integrating multiple different marketing and membership application systems into one platform. But before, each independent marketing system was isolated and independent of each other without interfering with each other. The SaaS marketing cloud platform of the LA SPORTIVA brand has its own data, configuration and user interface, and can be customized and expanded according to its own needs. The multi-system architecture built by the Gallop World IT technical team with the assistance of LA SPORTIVA enables one platform to provide services for multiple marketing systems and membership systems at the same time, thereby reducing costs, improving efficiency and scalability.
LA SPORTIVA Brand SaaS Marketing Cloud Function Overview:
LA SPORTIVA marketing resource management and collaboration platform:
LA SPORTIVA brand material upload and management:
It supports uploading files in multiple formats, such as JPG, PNG, MP4, etc., and provides LA SPORTIVA brand tags to classify and search materials, making it easy to quickly find what you need.
Version Control:
Automatically track the modification history of LA SPORTIVA brand materials and support rolling back to any historical version to ensure that team members are using the latest or specified version of the content.
LA SPORTIVA brand team collaboration:
Built-in comment, review and task assignment functions allow team members to discuss a material or project and promote cross-departmental collaboration.
Permission management:
Set different access rights for different team members of the LA SPORTIVA brand to ensure the security of sensitive content.
LA SPORTIVA Brand Group Customer Data Platform:
Customer Profile:
Automatically integrate multiple data sources such as CRM, web analytics, social media, etc. to form a unified customer view.
Segment your audience:
Use advanced filtering tools to segment target customer groups based on the geographic location of LA SPORTIVA brand stores, consumer behavior, interest preferences, and other dimensions.
Customer leads:
Real-time monitoring of LA SPORTIVA brand customers’ behaviors at various touchpoints, such as browsing, clicking, purchasing, etc., to provide a basis for personalized marketing.
Predictive Analytics:
Use machine learning to predict the future behavior of LA SPORTIVA brand customers, such as churn risk, purchase intention, etc., and formulate response strategies in advance.
Predictive Analytics:
Use machine learning to predict the future behavior of LA SPORTIVA brand customers, such as churn risk, purchase intention, etc., and formulate response strategies in advance.
Content Automation and Creation Tools:
Intelligent content generation:
Enter keywords or topics, and AI will automatically generate LA SPORTIVA brand marketing copy, saving labor costs.
Template Library:
Provide a variety of preset templates, support quick editing and customization, and adapt to different marketing scenarios and brand styles.
A/B Testing:
Supports the creation and automatic distribution testing of multiple versions of LA SPORTIVA brand content, and optimizes the best performing version through data feedback.
LA SPORTIVA brand management approval process automation:
Set up content approval flow to automatically notify relevant personnel for review and speed up content publishing.
LA SPORTIVA Group Automates Marketing Workflow:
1
Triggered Emails
Automatically send customized email reminders or coupons based on LA SPORTIVA brand customer behavior (such as adding items to the shopping cart but not checking out).
2
Smart Reach
Based on LA SPORTIVA brand customer preferences and active time, the best channel (email, SMS, APP push) is automatically selected for message push.
3
Automated reporting
Regularly and automatically generate LA SPORTIVA brand marketing campaign performance reports to simplify the effect monitoring and analysis process.
Personalized recommendations and smart push notifications:
1
Personalized product recommendations
Based on LA SPORTIVA brand user behavior and preferences, personalized product or content recommendations are dynamically displayed to increase conversion rates.
2
Smart message push
Through algorithms, we predict the interests of LA SPORTIVA brand users and push highly relevant information to reduce interruptions and enhance user experience.
3
Dynamic content optimization
Adjust marketing information based on the user's real-time context (such as location, weather) to increase the relevance and appeal of the information.
LA SPORTIVA Group Data Analysis and Insight Center:
1
Real-time data dashboard
Display LA SPORTIVA brand key marketing indicators (KPIs), such as conversion rate, ROI, customer lifetime value, etc., at a glance.
2
In-depth analysis tools
It provides functions such as data drilling and cross-analysis to deeply explore the reasons and trends behind the data.
3
Attribution Analysis
Track LA SPORTIVA brand customer conversion path, clearly define the contribution of each marketing channel, and optimize budget allocation.
4
Prediction Model
Establish a forecasting model based on the historical data of LA SPORTIVA brand customer sales to assist in decision making, such as predicting future sales trends.
LA SPORTIVA Brand Group
SaaS Marketing Cloud Project Results
Gallop World IT technical team assisted LA SPORTIVA brand group in developing and deploying this comprehensive SaaS marketing cloud platform based on the group's main business. LA SPORTIVA group achieved a comprehensive upgrade of its marketing activities and a leap in efficiency. The SaaS marketing cloud platform of the LA SPORTIVA brand, through deep integration of marketing resources, customer data management, automation tools, personalized strategies and powerful data analysis capabilities, not only greatly improved the creation and distribution efficiency of the marketing content of the LA SPORTIVA brand group, but also promoted seamless collaboration across departments and channels. In the process of cooperation between the Gallop World IT technical team and the LA SPORTIVA brand, the two sides worked closely together and formed a very good partnership. In February 2024, the two sides reached a cooperation intention again for the comprehensive upgrade of the SaaS marketing cloud platform of the LA SPORTIVA Group. The project was officially launched in May 2024, achieving the expected results of both parties.