The British International School Abu Dhabi CRM System
Project Background
At the British International School Abu Dhabi (BIS), part of the Nord Anglia Education Group, students become part of a global community and benefit from a range of extraordinary global experiences, including exclusive partnerships with world-reno
wned institutions such as The Juilliard School, MIT and UNICEF. Here, children thrive and experience life-changing opportunities that promote creativity, critical thinking, social responsibility and cultural awareness.
While doing a good job in teaching, (BIS) School also needs to solve problems including CRM development of educational institutions, poor management of potential member information, school CRM solutions, delayed information updates, difficult to control service quality, and CRM customization of educational institutions. Abu Dhabi British International School (BIS) needs a comprehensive and efficient customer relationship management system (CRM) to optimize management processes, improve service quality, and enhance market competitiveness. Through comprehensive comparison of technology selection, after-sales service, and management concepts, (BIS) School chose Gallop World IT to develop its own CRM management system for them in 2018. By 2024, (BIS) School chose to continue to let the Gallop World IT team iterate and upgrade their CRM system, and the cooperation between the two parties is very pleasant.
The British International School Abu Dhabi
CRM system construction goals
Improve customer management efficiency:
(BIS) school CRM system integrates multi-channel student information to achieve full life cycle management from potential students to contracted students, improves the efficiency and quality of student tracking and care, and improves the CRM solution for the education industry.
Optimize service process standardization:
The school CRM software developed by Gallop World IT for (BIS) ensures the standardization of processes in marketing, consulting, training and other aspects, improves service quality, forms a unified management system, and enhances the brand image.
Strengthen data analysis capabilities:
(BIS) School CRM software obtains multi-level decision analysis data in real time, helping management to make decisions quickly, optimize resource allocation, and improve the return on investment of marketing activities.
Promote business and management collaboration:
Gallop World IT customized a CRM system for (BIS) to break down information silos, achieve seamless information flow between departments, support remote work, and improve work efficiency and response speed.
Support personalized marketing and services:
The development of personalized CRM meets the needs of (BIS) school to implement precision marketing and personalized services based on student data insights, thereby improving student satisfaction and loyalty.
Customized CRM system construction content
(BIS) School CRM software system architecture design:
Gallop World IT fully considers the complexity and diversity of the business scenarios in the education and training industry, involving multiple dimensions such as marketing, student management, course scheduling, and customer service. The system adopts a microservice architecture, which can split these complex CRM customizations into independent services. Each service is responsible for a single responsibility and is easy to develop, test, and deploy independently. Such school CRM software helps the team to develop agilely and respond quickly to market changes. At the same time, during the peak enrollment period, it can ensure the stability and high performance of the system and ensure a good user experience.
(BIS) School CRM software microservice architecture diagram:
(BIS) Overview of the main functions of customized CRM software for educational institutions:
Student information management module
The development of customized CRM software for (BIS) educational institutions realizes the unified management of multi-channel potential student information, supports self-service website access, and facilitates students to view personal information, purchase records, and complaint handling progress. It meets the needs of (BIS) educational institutions for personalized CRM development.
Sales process management
（BIS）Educational institution CRM customized software, integrated telephone, network consultation, automatic flip screen display of student information, full record of sales activities, improve sales efficiency and transparency.
Active marketing management
School CRM solution developed by Gallop World IT Company, based on student data analysis, accurate division of groups, personalized marketing strategy, improved conversion rate.
Customer service management
(BIS) Education institutions establish a student relationship management and analysis mechanism to quickly respond to student needs, effectively maintain student relationships, and improve service quality.
Teaching resources and course management
(BIS) The school CRM software of educational institutions can manage teachers, teaching materials, classrooms and other resources in a refined manner, support flexible class scheduling and course adjustments, and automate notifications and resource allocation.
Permission and security management
The customized CRM for educational institutions meets the multi-role and multi-level permission management requirements of (BIS) educational institutions, ensures data security, and supports offline operation and mobile office.
Statistical analysis and decision support
(BIS) School CRM software provides a wealth of custom reports and charts to help management understand operational status in real time and guide strategic decision-making.
External interface integration
Gallop World IT provides personalized CRM development for (BIS) School, integrating ERP, call center, website, payment system, etc., to achieve data synchronization and process automation, and reduce operating costs.
(BIS) Educational Institution
CRM Software Project Results
After the implementation of the project, (BIS) Education Institution has significantly improved its CRM system management for students, member companies, alliance institutions, etc., and has comprehensively optimized work efficiency and service quality. (BIS) Education Institution's personalized CRM development has achieved personalized and standardized student services by integrating multi-source student information and optimizing the full-chain management from consultation to registration. The system helps companies accurately implement proactive marketing strategies, enhance marketing effects while reducing costs, and promote potential students to become loyal customers. At the same time, (BIS) Education Institution's CRM customization platform promotes the smooth exchange of internal information and resource sharing, solves the problem of remote management, improves work efficiency and reduces operating costs. With the help of real-time data analysis and decision support tools, (BIS) Education Institution's management can quickly grasp market trends and formulate more scientific and reasonable business strategies. The personalized CRM development provided by Gallop World IT for (BIS) Education Institution has enhanced the company's market competitiveness and brand influence, and achieved a double increase in student satisfaction and corporate profits. By 2024, (BIS) School has chosen to continue to let the Gallop World IT team iterate and upgrade their CRM system, and the cooperation between the two parties is very pleasant.